Monday
Jul 20 → Jul 27
5.2×visits
Visits
Bef
631K
Aft
3.27M
5.2×
Households
Bef
157K
Aft
215K
1.4×
Unique URLs
Bef
340K
Aft
1.80M
5.3×
Visits / URL
Bef
1.86
Aft
1.81
-0.05
Day-over-day · production
Every day of the week, the Before window (Jul 15 → Jul 21) paired with its After counterpart (Jul 22 → Jul 28). Monday to Monday, Tuesday to Tuesday, and so on — a like-for-like comparison that controls for weekly traffic rhythms.
Weekday avg lift
4.8×
5 days · Mon → Fri
Weekend avg lift
2.8×
2 days · Sat & Sun
Widest lift
Mon
5.2× on visits
Direction
7 / 7
every day grew
Monday
Jul 20 → Jul 27
Tuesday
Jul 21 → Jul 28
Wednesday
Jul 15 → Jul 22
Thursday
Jul 16 → Jul 23
Friday
Jul 17 → Jul 24
Saturday
Jul 18 → Jul 25
Sunday
Jul 19 → Jul 26
What this tells us
Monday through Friday, the lift is a tight 4.4× to 5.2×. Households barely move (1.1×–1.5×); the multiplier comes almost entirely from URLs — the same real users, but every step of their in-session journey now recorded instead of just the landing page.
Sat/Sun lift is only 2.7×–2.8×, and visits per URL jumps to ~3 (vs. ~1.9 on weekdays). Weekend traffic isn’t session-heavy web-app work; it’s casual browsing — fewer distinct pages, more repeat hits on the same landing pages. The dedup guard still holds, but this is a different behavioral mode than the workweek.